Microsoft Search Advertising learning path certification exam answers

Here you will find the latest actual Microsoft Search certification answers. The latest update. One of the learning paths required to earn your MACP certification badge. Microsoft Search advertising learning path certification exam answers. Latest exam version, free lifetime updates. All possible exam questions with verified answers and explanations.

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The Microsoft Search Advertising certification program offers a comprehensive learning path for individuals looking to deepen their understanding of search advertising principles and techniques. As someone who has successfully completed the certification exam, I found the program to be highly valuable in equipping me with the knowledge and skills necessary to excel in the field of search advertising. The structured curriculum covers a wide range of topics, including campaign setup, keyword research, ad creation, bid management, and performance tracking, providing a well-rounded understanding of the Microsoft Advertising platform.

Passing the certification exam not only validated my expertise in search advertising but also boosted my confidence in my abilities to effectively manage advertising campaigns on the Microsoft Advertising platform. The exam was challenging yet fair, and I appreciated the emphasis on real-world scenarios and practical application of concepts. By thoroughly preparing for the exam using the provided learning materials, including the guide containing questions, answers, and explanations, I felt well-prepared and confident on exam day.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

I highly encourage individuals interested in advancing their career in search advertising to consider pursuing the Microsoft Search Advertising certification. The program not only enhances your credibility as a search advertising professional but also provides valuable insights and strategies that can directly impact the success of your advertising campaigns. With the comprehensive guide containing questions, answers, and explanations, candidates can effectively prepare for the exam and achieve their certification goals.

Get familiar with real certification exam questions. Learn Smarter. Google Display Ads certification assessment.

Franz sells a wide variety of apparel. Franz’s goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use? Select one option.

• Expanded text ads
• Responsive search ads
• Ad customizers
• Product ads

Explanation: Franz should use ad customizers to achieve his goal of dynamically inserting data into text ads from a feed depending on certain circumstances. Ad customizers allow advertisers to personalize their ads with details such as price, inventory status, and promotions based on factors like the user’s device, location, or audience list. This dynamic insertion capability ensures that Franz’s ads remain relevant and up-to-date, maximizing their effectiveness in capturing the attention of potential customers. Unlike expanded text ads or responsive search ads which offer static content that needs to be manually updated, ad customizers streamline the process by automatically adjusting ad content based on predefined criteria, saving Franz time and effort while delivering more tailored messaging to his target audience. Additionally, ad customizers can help Franz showcase the variety of apparel he sells by dynamically incorporating specific product details into his ads, further enhancing their relevance and appeal to potential customers, thus making them the most suitable choice for Franz’s advertising needs.

Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose? Select one option.

• Target and bid
• Bid only

Explanation: Kat’s Clothes online store should choose the target and bid option to achieve their advertising goal effectively. By selecting this option, they can ensure that their ads are specifically targeted to individuals on the remarketing list while also reaching potential customers who are not yet familiar with their brand. Applying a positive bid adjustment for customers on the remarketing list allows Kat’s Clothes to prioritize these valuable audience segments by increasing their bids to ensure higher ad visibility and competitiveness in ad auctions. This strategy enables them to tailor their advertising approach based on the behavior of site visitors, maximizing the likelihood of re-engaging with previous visitors while still reaching out to new potential customers. Conversely, opting for the “bid only” option would not provide the granularity needed to target both audiences effectively; it would only allow for bid adjustments without the ability to specifically target the remarketing list, potentially resulting in missed opportunities to reconnect with interested users and capture new ones. Therefore, the “target and bid” option is the most appropriate choice for Kat’s Clothes to optimize their campaign performance by effectively leveraging their remarketing list while still reaching a broader audience.

What are the ways in which you can target your ads? Select all that apply.

• Type of device
• Name and address
• Age and gender
• Geographic location

Explanation: The correct options for targeting ads include type of device, age and gender, and geographic location. Targeting ads based on the type of device allows advertisers to tailor their messaging and bidding strategies according to whether users are on desktops, tablets, or mobile devices, ensuring an optimized user experience. Age and gender targeting enable advertisers to refine their audience segmentation by focusing on specific demographics that are most relevant to their products or services, thereby increasing the likelihood of engagement and conversions. Geographic location targeting allows advertisers to reach users in specific regions or locations, which is particularly valuable for businesses with a local or regional focus, ensuring that ad spend is directed towards audiences most likely to be interested in their offerings. Conversely, “name and address” is not a standard targeting option for online advertising and is not typically used due to privacy concerns and limitations in data availability for such granular targeting. Therefore, the correct options for targeting ads are based on the type of device, age and gender, and geographic location.

What should you know before importing a file in Microsoft Advertising Editor? Select all that apply.

• The file data columns can be in any order.
• Excel or .csv file formats are acceptable.
• Files formatted in .NUMBERS or .GSHEET are acceptable.
• You ensure that the file is closed.

Explanation: Before importing a file in Microsoft Advertising Editor, it is essential to understand that Excel or .csv file formats are acceptable and that you should ensure that the file is closed. These two aspects are crucial for a successful import process. Microsoft Advertising Editor supports Excel and .csv formats, allowing advertisers to easily transfer data from their preferred spreadsheet software into the editor for campaign management. Ensuring that the file is closed before importing prevents any potential conflicts or errors that may arise from attempting to access a file that is currently open or in use by another program, ensuring a smooth and uninterrupted import process. Conversely, files formatted in .NUMBERS or .GSHEET are not acceptable formats for importing into Microsoft Advertising Editor, as the editor specifically recognizes Excel and .csv formats. Additionally, while it may seem convenient to assume that the file data columns can be in any order, maintaining a consistent column order between the file and the editor’s template is important for accurate data mapping and import, thus disregarding the notion that file data columns can be in any order. Therefore, understanding the acceptable file formats and ensuring that the file is closed are key considerations before importing a file in Microsoft Advertising Editor.

Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select? Select one option.

• Broad match
• Audience targeting
• Dynamic keyword insertion
• Negative keyword

Explanation: To avoid displaying an ad when a customer searches for ‘Bill Gates’, Tailspin Fences and Gates Inc. should select the negative keyword option. Negative keywords allow advertisers to specify search terms for which they do not want their ads to be shown. By adding ‘Bill Gates’ as a negative keyword, Tailspin Fences and Gates Inc. can ensure that their ad does not appear in search results related to the famous individual. This prevents their ad from being triggered by irrelevant searches, maintaining the relevance of their advertising and focusing their budget on attracting relevant leads. Choosing negative keywords is a fundamental aspect of optimizing ad campaigns, ensuring that ad spend is directed towards audiences with genuine interest in Tailspin Fences and Gates Inc.’s products or services. Conversely, selecting options such as broad match, audience targeting, or dynamic keyword insertion wouldn’t directly address the issue of preventing the ad from displaying when a customer searches for ‘Bill Gates’; instead, they serve different purposes in targeting and ad customization strategies. Therefore, opting for negative keywords is the most appropriate choice for Tailspin Fences and Gates Inc. to exclude specific search terms and refine their targeting effectively.

Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose? Select one option.

• Enhanced cost per click
• Maximize conversions
• Target cost per action
• Target impression share

Explanation: Yani should choose the target cost per action (CPA) bid strategy to achieve the goal of ensuring an average spend to get a customer to take action on their website over 30 days is less than $10. Target CPA bidding allows advertisers to set a target cost per action, such as a conversion or website visit, and the ad platform automatically adjusts bids to achieve that target while maximizing the number of conversions. By selecting a target CPA of less than $10, Yani can ensure that their ad spend remains within the desired cost range for acquiring each customer action, thus optimizing their campaign’s efficiency and cost-effectiveness. This bid strategy is particularly suitable for advertisers with specific cost targets in mind, as it leverages machine learning algorithms to adjust bids in real-time based on factors such as user behavior, device, location, and time of day to achieve the desired cost per action. Conversely, options such as enhanced cost per click, maximize conversions, or target impression share do not directly align with Yani’s objective of controlling the average spend per customer action within a specified budget limit over a 30-day period. Therefore, target CPA bidding is the most appropriate choice for Yani to effectively manage ad spend and drive desired actions on their website while maintaining cost efficiency.

• Franz sells a wide variety of apparel. Franz’s goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use? Select one option.
• Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose? Select one option.
• What are the ways in which you can target your ads? Select all that apply.
• What should you know before importing a file in Microsoft Advertising Editor? Select all that apply.
• Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select? Select one option.
• Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose? Select one option.
• How is a conversion rate defined? Select one option.
• What are the benefits of using in-market audiences? Select all that apply.
• A click on an ad extension incurs an additional charge to a normal click. Select whether the previous statement is true or false.
• Shani’s Shoes is an online store where customers can buy running shoes. A number of customers are adding shoes to their cart, but then leave the site. Which of the following is a characteristic of Dynamic Marketing which Shani’s Shoes can take advantage of? Select one option.
• Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance? Select one option.
• Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position? Select all that apply.
• Yandi’s online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose? Select one option.
• Which of the following is not considered in calculating quality score? Select one option.
• Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people. Select whether the previous statement is true or false.
• Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list? Select all that apply.
• How do you calculate average cost-per click? Select one option.
• An ad extension, if present, will always serve. Select whether the previous statement is true or false.
• At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Event Tracking (UET) conversion goal? Select one option.
• Which of the following will not import using the Google Import tool? Select one option.
• Why is it important to group relevant keywords together in an ad group? Select one option.
• Which of the following is true about Universal Event Tracking (UET)? Select all that apply.
• To pay with monthly invoicing, you will need to have a live insertion order set up. Select whether the previous statement is true or false.
• When is a customer removed from the Dynamic Remarketing list? Select one option.
• Responsive Search Ads can be imported from your Google Ads campaign. Select whether the previous statement is true or false.
• What are impressions? Select one option.
• Ashley’s Autos has placed a Universal Event Tracking (UET) tag on each of the pages on its website. Which of the following features needs this tag to function? Select all that apply.
• Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run? Select one option.
• What are some reasons why you would use page feeds for dynamic search ads? Select all that apply.
• Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising? Select all that apply.
• In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked. Select whether the previous statement is true or false.
• Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use? Select one option.
• Which of the following payment methods are allowed if using a post-pay threshold? Select all that apply.
• What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads? Select one option.
• What are some benefits of using remarketing in your paid search campaign? Select all that apply.
• Nick’s Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion? Select one option.
• Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use? Select one option.
• Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose? Select one option.
• What does SERP stand for? Select one option.
• Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement? Select one option.
• Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run? Select one option.
• Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of report should Hitesh run? Select one option.
• Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run? Select one option.
• Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose? Select one option.
• Ad group settings must inherit settings from the campaign level. Select whether the previous statement is true or false.
• What level or levels can ad targets be set? Select all that apply.
• Microsoft Advertising saves your Google Ads sign-in information for easier access with other Google Imports. Select whether the previous statement is true or false.
• Reporting is offered on the syndicated search partner domains where your ads have served. Select whether the previous statement is true or false.
• Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase. Select whether the previous statement is true or false.
• Cesar’s online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose? Select one option.
• What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads? Select one option.
• Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words. Which keyword match option should they select? Select one option.
• You can use the Google Import feature to import an in-market audience to your campaign. Select whether the previous statement is true or false.
• For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal? Select one option.
• Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select? Select one option.
• There are two ad distribution settings in the Microsoft Advertising network. Which setting does Microsoft Advertising recommend? Select one option.
• Which of the following are Microsoft Advertising budgeting options? Select all that apply.
• Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement? Select one option.
• What do past buyers lists do in a dynamic remarketing campaign? Select all that apply.
• Microsoft Advertising Editor allows you to work and make changes online only. Select whether the previous statement is true or false.
• Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this? Select all that apply.
• Dynamic Search Ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Select whether the previous statement is true or false.
• Which of the following are the three stages of Microsoft Advertising search partner optimization? Select all that apply.
• An ad title can contain three parts, each up to 30 characters long. Select whether the previous statement is true or false.
• An event goal conversion can be best defined as which of the following? Select one option.
• When using Google Import, which of the following may be modified automatically as part of the import process? Select all that apply.
• Exact match can also match to search queries that are minor variations of the keyword, or ‘close variants’. Select whether the previous statement is true or false.
• Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose? Select one option.
• Which domains are included in the “Microsoft sites and select partner traffic” ad distribution setting? Select all that apply.
• Microsoft Advertising allows you to import a keyword list from Google. Select whether the previous statement is true or false.
• Broad match keywords have the most potential for high impressions. Select whether the previous statement is true or false.
• Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add? Select all that apply.
• Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?Select one option.
• Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create? Select one option.
• How is a click-through rate defined? Select one option.
• Report templates can be saved and scheduled to run automatically. Select whether the previous statement is true or false.
• How many types of Dynamic Remarketing lists are available to an advertiser? Select one option.
• When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account? Select one option.
• Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why? Select one option.
• Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select? Select one option.
• Which column is required as mandatory when uploading your Dynamic Search Ads page feed? Select one option.
• With conversion tracking, the only thing possible to track is when a customer actually purchases a product. Select whether the previous statement is true or false.
• What are the words or phrases a user types into a search box referred to as? Select one option.
• Cathleen wants to check that her Universal Event Tracking (UET) tag is functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the following options would enable Cathleen to do this? Select all that apply.
• Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing… Select two options.
• What does a Callout ad extension provide? Select one option.
• Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords. Select whether the previous statement is true or false.

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